Predictable using math or not?  A simple idea that unlocks complex data and targets where the most value can be delivered.  Predictable can made more efficient and lower touch, less predictable may have patterns more complex math can uncover, not predictable becomes a much smaller pool of decisions for your team, now with time to focus on actions.  With that simple idea we apply analytics step by step - working with you to understand and apply to the process you use or help find the processes to power your success.