As a business unit leader, you deliver the results and make the case for investment in your supply chain and markets.  Time and effective information to make progress are in short supply.  Corporate teams push new programs and ideas that make sense but require time out of delivering to your customers.  The risk is you see opportunity and the offered help - the value add, timing, and priority are all in question.   Segmentation analysis across your business can target where those programs can help you the most - and give you the data to prioritize which initiatives add value and when.  Sales and Operations Planning, Demand Management, Differentiated Supply Chain Strategy and service are all great concepts, difficult to drop into a running business.  OBB Solutions segmentation and analytics support gets results - taking you from good idea to real use by your business team faster.