Segmentation analysis and process alignment deliver simplification.  We reduce complexity and simplify action, transferring the knowledge to your team - You achieve results faster with much better ROI.  Reducing complexity or achieving simplification is often a vision, but difficult to define and deliver.  In our experience its about achieving the outcome needed - while reducing the work to achieve.  It takes many steps and interactions between people, processes, technology and data to deliver value end to end; expand that to your entire value chain network and through business operations and time - complexity grows beyond the ability to clearly identify which strategic attributes to drive, planning defaults to a very short term focus and information systems intended for efficiency, become a barrier.